New Reps Part of Expansion of Value-Added Products Nationwide

Date: March, 2025

New Reps Part of Expansion of Value-Added Products Nationwide Atlanta, March 5, 2025 – AHC Hardwood Group announces the expansion of their sales team with the addition of three experienced professionals: Jason Pancheau, Chris White, and Sue VanEss.

Jason Pancheau brings a rich background in high-end furniture craftsmanship, which ignited his passion for the hardwood industry. His enthusiasm for woodworking and the intrinsic beauty of wood has been a driving force in his career. With more than eight years in the hardwoods industry, he comes to AHC Hardwood Group most recently from Northwest Hardwoods. A native of Billings, Montana, he attributes his strong work ethic and appreciation for nature to his upbringing. In his leisure time, Pancheau continues to engage in woodworking and relishes outdoor activities. His sales territory includes states in the Mountain and Pacific Time zones. Along with other value-added products, as territory account manager, Pancheau will help to expand Lunawood Thermowood® products into the territories of Idaho, Montana, Wyoming and Northern California.

Chris White began his journey in the lumber sector with 84 Lumber, later transitioning to the hardwoods industry. With more than 25 years in the lumber and hardwoods industry, he comes to AHC Hardwood Group most recently from Choice Hardwoods. White has lived in various locations, including Tennessee, North Carolina, and Texas. He now calls Birmingham, Alabama his home base. In addition to selling value-added products produced at the AHC Clarksville, Tennessee facility, White will serve as the territory account manager for the areas of western Tennessee, northern Mississippi, northern Alabama and Arkansas during the AHC expansion of Lunawood sales.

Sue VanEss began her career with Stiles Machinery in Grand Rapids, Michigan, gaining insights into woodworking and machinery’s role in production. She further expanded her expertise with Weyerhaeuser/Northwest Hardwoods, delving into sawmill operations and hardwood lumber production. Residing in Grand Rapids, she enjoys home renovation projects and spending quality time with her family, including her two children and six grandchildren. VanEss brings more than 18 years of experience to AHC Hardwood Group and will serve as the territory account manager for Minnesota, Wisconsin, North and South Dakota, Nebraska and Kansas. The expansion of the AHC Hardwood Group sales team is part of a nationwide expansion as AHC gears up for the introduction of Lunawood ThermoWood® hardwood products. Lunawood production is scheduled to begin with locally sourced hardwoods mid-summer 2025 in a new facility in Cleveland, Georgia. www.hardwoodweb.com

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For additional information, contact Kim Pendarvis at 404-237-5087.