In the News
February 22, 2017
 
Industry Veteran Mike Henneman Named Vice President for Atlanta-based Hardwoods Incorporated


Mike Henneman has been named vice president for Hardwoods Incorporated, the distribution subsidiary of Atlanta Hardwood Corporation based in Atlanta, Georgia.  With an extensive career in the wood products industry, Henneman previously served as general manager for National Wood Products, sales manager for Aura Hardwoods, Inc., and was most recently the owner of Complete Wood Source, which purchased and sold building products globally.
 
According to Jim Howard, chief executive officer, Atlanta Hardwood Corporation, “Mike is an excellent fit for our needs at this time. He is naturally adaptable with a pragmatic approach to problem solving and a proven track record in distribution management and sales. We’re looking to Mike to build on our strengths in the marketplace as we expand into more high-end products, such as our new thermally modified VikingWood.”
 
Henneman will oversee the Hardwoods Incorporated retail division, as well as distribution operations in Atlanta, Birmingham (Alabaster), Alabama, Clarksville, Tennessee, and Cleveland, Georgia. “We are also looking to Mike,” adds Howard, “to spearhead our efforts to expand our presence in the architectural and commercial markets with premium products, such as architectural plywood, specialty panels, and exotic lumber.”

Says Henneman, “I’m looking forward to building the Hardwoods Incorporated brand as we strengthen our sales team and develop new opportunities within the markets served by each of our distribution centers.” Henneman is only the third vice president in the 40-year history of the distribution division.

The distribution division was started in the mid-70s with products targeted to meet the needs of cabinet, furniture and fixture manufacturers. Today, Hardwoods Incorporated stocks an extensive, readily available inventory of more than 50 species of lumber, plywood and veneer, as well as 200 colors of Arborite laminate. Additionally, a wide variety of moulding and custom flooring products processed in the Cleveland, Georgia plant are offered through the retail centers and throughout the distribution system.

Contact information for Mike Henneman, vice president, Hardwoods Incorporated:  Office 404.214.4743; Cell 404.456.8837; email mhenneman@hardwoodweb.com.
 
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July 21, 2016
 
Stewart Sexton Joins AHC Import Lumber, a Division of Atlanta Hardwood Corporation


Atlanta Hardwood Corporation has announced the addition of Stewart Sexton to the AHC Import Lumber team. Sexton brings more than 35 years of experience in the import lumber business to the leadership position of specialist for import lumber. AHC Import Lumber is based in Huntersville, North Carolina and specializes in South American and African hardwoods.
 
With a background that includes procuring and selling imported hardwood timber from around the world, Sexton’s experience includes positions with nationally recognized Tradelink and DLH Nordisk, Inc., a worldwide supplier of timber and timber products. Sexton spent 25 years with DLH Nordisk, Inc. in leadership roles that included negotiations with domestic and international suppliers, staff development and new product launches. Sexton is a graduate of North Carolina State University with a Bachelor of Science degree in wood science and technology.
 
“Stewart Sexton adds a new level of depth to our leadership team,” says Hal Mitchell, president, Atlanta Hardwood Corporation. “His background in international trade and procurement will help us ensure that our customers around the world have access to responsibly grown, high-quality hardwoods.”
 
Atlanta Hardwood Corporation is the flagship of a family of forest product companies, which includes AHC Hardwood Group, AHC Import Lumber, AHC Export Lumber, White County Mouldings and Hardwoods Incorporated. Atlanta Hardwood Corporation provides premium hardwoods to customers throughout the U.S. and internationally. Since 1952, Atlanta Hardwood Corporation has grown to be one of the largest groups of kiln drying concentration yards in the eastern U.S., processing and distributing more than 65 million board-feet of premium hardwood lumber each year. The company offers more than 60 species of domestic and imported hardwoods, making available some of the most desired species from around the world to address the needs of architects, designers and manufacturers. 
 
Stewart Sexton may be reached at ssexton@hardwoodweb.com, 800-248-4393, 704-584-1024 or by Skype at stewart.sexton1
 
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May 2015
Hardwoods Incorporated “Friends” Shuler Hensley Awards


Hardwoods Incorporated recently joined many Georgia supporters of excellence in high school musical theater as a contributing friend of the Shuler Awards.  The Georgia High School Musical Theater Awards are fashioned after Broadway’s Tony Awards and are named in honor of actor/singer and Georgia native, Shuler Hensley, winner of the prestigious Tony Award, Outer Critics Circle Award and Drama Desk Award. The program embodies a spirit of camaraderie and celebration for the arts in high schools across Georgia.

Productions were evaluated from 50 participating high schools for the seventh annual awards presentation.  Hardwoods Incorporated provided a donation of MDF for the event, which was held at Atlanta’s Cobb Energy Performing Arts Centre on April 23, 2015.  The event is designed to raise the public’s awareness of the value of the arts in educating students.  Sponsors included The Georgia Lottery, WSB TV and Delta Community Credit union, among many others.







March 2015
                                 
SCMA and Atlanta Hardwood Corporation Partner with NextGenHomeTV

Pittsburgh, PA – The Southern Cypress Manufacturers Association (SCMA) and Atlanta Hardwood Corporation are partnering with NextGenHomeTV on the “First to the Future Home” series with renowned host Ty Pennington. The truly next-generation home, being built in Palm Coast, Florida, will reflect its southern roots by featuring native cypress.

Through the design, construction, and final reveal of the “First to the Future Home,” NGHTV.com and host Ty Pennington are showing viewers how to build an energy-efficient, healthy, and smart home. The series highlights the latest products and technologies, as well as traditional building materials such as cypress.

According to Paul Barnett, president and executive producer of NGHTV.com, the team selected cypress because of its good looks and long-lasting performance.

“There’s something special about the look and feel of wood that makes it appeal to homeowners probably more so than any other material," he said.  “What sets cypress apart is its rich grain, natural durability, and flexibility with choosing a finish."

“When we began installing the cypress siding and soffit on the exterior of the home, we were blown away by the natural beauty and color of the wood. We liked it so much that we decided to carry it into the interior of the home for some of the ceilings.”

To watch episodes or learn more about the “First to the Future Home,” visit www.NGHTV.com.

The SCMA is a non-profit organization dedicated to the promotion of cypress building products to trade professionals and consumers. For more information, visit www.cypressinfo.org.

Atlanta Hardwood Corporation was originally founded as Howard Lumber in 1952. According to the company press release, after more than 60 years in the lumber business, it is recognized as one of the largest lumber companies in the Southeast. Specializing in Appalachian hardwoods, today the company processes, distributes and exports more than 50 million board feet of hardwood lumber annually. For more information, visit www.hardwoodweb.com.
 
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November 20, 2013

Contact:  Jim Howard, 404.792.2290


Atlanta, GA – I would like to share my perspective on why I believe a checkoff is imperative for the long-term health of our industry. For ten years prior, I served on the Hardwood Council, two years as the co-chairman. This predecessor organization was charged with our industry-wide domestic hardwood promotion effort. See www.hardwoodcouncil.com. Our target audience was specifiers, architects and pro-sumers. We solicited donations from the various industry associations and private companies. The majority of the funding came from HMA and NHLA. Sue Regan, who served as executive director, had an advertising and marketing background and initiated numerous programs. Sadly, our number one challenge was lack of consistent funding.

During this ten year period, our annual budget averaged under $250,000/year and we never received donations from more than fifty individual companies in a given year. Although we had talented, creative advertising consultants, with minimal revenues it proved impossible to move the needle. I personally don't believe you will ever achieve a sufficient promotion revenue stream relying on voluntary contributions. Raising revenue for needed research (i.e. life cycle analysis or public education on forestry issues) is even more difficult. My experience as an industry CEO has been it is virtually impossible for our fragmented industry to coalesce and collectively invest in research, promotion or education. During the late 1990's, the hardwood industry exceeded 12 billion board foot production, yet despite billions in revenue and a profitable business climate, we have never invested sufficient resources in research, public education or promotion. Without a checkoff initiative, we will always be selling a commodity without money for marketing or product research.

Today, the various trade associations lack the budget resources for promotion and consequently the Hardwood Council was sunset. Traditionally as an industry, we've only marketed to ourselves. Even a million dollar advertising budget is insufficient. It would take a long-term multi-million dollar campaign to change consumer behavior. Despite hardwoods' overwhelming green credentials such as low embedded energy, low carbon impact and sustainability, many believe using wood is detrimental to the environment. How can we tell our story without funding? During my tenure as NHLA president, Mark Barford and I approached Carlton Owen, president and CEO of the U.S. Endowment for Forestry and Communities, for assistance with hardwood promotion. From Carlton's perspective, a checkoff is the only proven sustainable program that works. During the last fifteen years, thankfully AHEC has invested approximately $8-10 million per year in overseas American hardwood promotion. Without the AHEC investment helping to create new overseas markets for our industry, I'm doubtful our company would have survived the Great Recession.

The compelling question is should we stay the course and forgo industry-wide promotion, research and public education? Or alternatively do we collectively allocate approximately 1/10 penny per board foot sold toward industry vetted programs for promotion, research and education? To me, the definition of insanity is to do nothing and continue to allow our market share to erode. The steel industry has spent millions to promote steel studs. The checkoff draft order will be published next month for public comment. As drafted, the legal document creating the hardwood checkoff requires third party audits to track performance and a follow-up checkoff referendum in four years. If the future checkoff board members are not good stewards of our finances, we can rescind the checkoff order. The USDA and other checkoff boards have a long-term track record of success. I can personally accept the risk. It's a long-term investment in my family's future.

I hope you will keep an open mind and participate in the checkoff vote. I look forward to a prosperous and healthy future in the hardwood industry for my kids and our employees. From my perspective, the checkoff is a wise insurance policy.


Jim Howard, Atlanta Hardwood Corporation
 
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November 13, 2013

USDA Releases Hardwood Lumber Checkoff for Comment
 
On Wednesday, November 13, 2013 the USDA released for comment the proposed Hardwood Lumber and Hardwood Plywood Promotion, Research and Information Order (Order). Comments must be received by January 13, 2014. 

To review the Order, follow the link: http://www.gpo.gov/fdsys/pkg/FR-2013-11-13/pdf/2013-27108.pdf
 
The program would be financed by an assessment on hardwood lumber manufacturers and hardwood plywood manufacturers and would be administered by a board of industry members selected by the Secretary of Agriculture (Secretary). The assessment rate varies according to the product manufactured. The purpose of the program would be to strengthen the position of hardwood lumber and hardwood plywood in the marketplace and maintain and expand markets for hardwood lumber and hardwood plywood. A referendum would be held among eligible hardwood lumber manufacturers and hardwood plywood manufacturers to determine whether they favor implementation of the program prior to it going into effect. 

Interested persons are invited to submit written comments concerning this proposal until January 13, 2014!  Comments may be submitted on the Internet at http://www.regulations.gov, by fax 202.205.2800, or in writing to:

Promotion and Economics Division, Fruit and Vegetable Program, AMS, USDA,
1400 Independence Avenue SW., Room 1406-S, Stop 0244
Washington, DC 20250-0244
 
All comments should reference the docket number and the date and page number of this issue of the Federal Register and will be made available for public inspection, including name and address, if provided, in the above office during regular business hours or it can be viewed at http://www.regulations.gov 
 
For more information visit www.hardwoodcheckoff.com
 
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July 4, 2013

Exotic Woods for High-End Homes – Varieties from around the world are adding both form and function to home décor.  Read more...

The Wall Street Journal, Print Edition

 
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May 1, 2013
                                 
Contact:  Ian Faight, 412.323.9320

Southern Cypress Manufacturers Association Elects New Leadership
 
Pittsburgh, PA – Members of the Southern Cypress Manufacturers Association (SCMA) elected 2013 officers at the association’s Annual Meeting on March 11, 2013, at the Charleston Place Hotel, Charleston, S.C.

Shepard Haggerty, Williams Lumber Company of N.C., Rocky Mount, N.C., was elected president of the SCMA.

Hal Mitchell, Atlanta Hardwood Corporation, Mableton, Ga., was elected vice president.

The Southern Cypress Manufacturers Association is a non-profit organization dedicated to the promotion of cypress building products to trade professionals and consumers. For more information on the SCMA, visit www.CypressInfo.org.
 
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March 16, 2013

The emerald ash borer has spread to 17 states and destroyed tens of millions of ash trees in America.  Read more...


The Economist, Print Edition

 
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October 1, 2012
                                 
Contact:  Cary Moon, 202-463-5186
 

Hardwood Federation Fly-in Logs 50+ Congressional Meetings
Members of Congress Tell Participants Meetings Vital for Industry’s Future

Washington, DC – The Hardwood Federation (HF) held another successful Fly-in September 19-20 in the nation’s capital.  More than 40 industry representatives attended 50 scheduled, and several additional impromptu, meetings with congressional leaders and their key staff.  Additional social
and fundraising events were held during the fly-in, including a reception and dinner for Republican members of congress, and a breakfast event for Democrats drawing 41 Members of Congress.
 
The meetings covered a variety of topics including regulatory relief, tax policy, trade initiatives, and achieving more wood recognition in green building programs.  Of course, the Lacey Act was also a
hot topic; fly-in participants thanked supporters who helped beat back the misguided attacks on the Act this past year, and urged them to fund fully the implementation of the Act going forward.
 
The fly-in is a key part of the year-round advocacy strategy of the Hardwood Federation, and Executive Director Dana Lee Cole believes the importance of grassroots engagement cannot be overstated.
 
“We use these meetings to educate congress on our key issues, and put a face and story to how the decisions they are making here impact us every day,” Cole said.
 
“Our congressmen, senators, and the agencies we deal with need to hear our voice – we need to protect our interests here in Washington,” added HF chairman, and president and CEO of Columbia Forest Products, Brad Thompson. “When they hear the story of wood, they get behind us.  But they need to hear it.”
 
“It’s important we hear the hardwood industry when they come to Washington – hear their unique perspective,” said Representative Nick Rahall (D-WV).  “We may not recognize the repercussions to the hardwood industry of the things we’re doing here, so we need to hear from them.”
 
“Remember, we all have consumers of hardwoods in our district, but not everyone has the industry,” offered Representative Frank Lucas (R-OK), chairman of the House Agriculture Committee.  “Having folks who participate in the industry come and explain to my colleagues the consequences of tax, labor, OSHA, and EPA policies – to bring that real world understanding to the hallways of Congress – is critically important if we’re going to make good decisions.”
 
The Hardwood Federation will continue to advocate for the hardwood industry in Washington and push for those good, educated, pro-wood decisions.  The 2013 Fly-in has tentatively been scheduled for September 17-18, and Federation leaders hope to increase greatly individual and company participation.

  
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Our House
A Childcare and Support Center for Homeless Families

Atlanta, GA - Our House is complete and was a resounding success. It’s always good when you can lend a helping-hand or contribute your expertise, but when you do both and really make difference it is the greatest feeling. Dimensional Design, together with Hardwoods Incorporated, was able to build and install much needed storage and supply cabinetry for an incredible charity right here in Atlanta.
 
We learned about Our House through our production manager’s mother, who is one of the many volunteers for at this outreach program.  Developed in 1988, Our House helps mothers and children trapped in the cycle of unemployment, poverty, and homelessness progress through every-day life in order to get back on their feet.

How Is Dimensional Design Involved?
The center needed a way to store and organize donated school supplies for the children kept there during the day. Our team fabricated and installed storage cabinetry throughout the facility, which allowed more space to be utilized safely for the children in the Daycare Center. Our House was created to be a safe haven for all those who are battered and potentially homeless. Their goal is to better people’s lives by offering free, quality early-childhood education as well as support services for families in need. They are nationally accredited by the National Association for the Education of Young Children and were recognized by the Georgia Head Start Association in 2004 for Excellence in the field. Each year they provide services to more than 90 children from more than 65 families. We would like to thank Atlanta Hardwoods Inc., who generously donated wood and materials to make this project possible.

 
THANK YOU to Jim Howard and John Biederman of Hardwoods Incorporated for helping to make this all possible.
 
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